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I’ve been exploring the fantastic world of 2d aka QR codes lately. There are numerous creative uses for them from campaigns, to product packaging, to ticketing systems and lately they’ve found their way even to a traditional books!
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Award-winning Typo-Animation that gives you a clear impression of the enormous amount of visual stimuli that plague us every day. Due to the immense scale of the visual bombardment, the commercial effectiveness has become utterly dubious.
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One of my favorite short written pieces about advertising is in the introduction of a book called The difference between telling and selling by Ego (2003). Ego is or was a small graphic design agency in Nyc run by Ryan McGinness. The introduction is only 2 pages short but still brilliant. Here’s a few quotes [...]