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This isn’t about the digital brief. It’s about a better brief for the post-digital world.
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“The time has come to re-imagine the future of shopping”. Have a look at PSFK’s new retail report.
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I spent a good amount of time studying brand principles in my days at the uni. The most important interest of mine was branding for small businesses. How it works out and what is the most cost effective way of doing it. Here’s few thoughts for you.