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inspiration from Partners & Spade
“By acting small, we change consumer perception and appeal to a new demographic”. Ideas from Partners & Spade
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PSFK & Purple List good brands report 2010
Things for your brand in 2010: a penchant for imagination, innovation, environmental responsibility and social consciousness.
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I spent a good amount of time studying brand principles in my days at the uni. The most important interest of mine was branding for small businesses. How it works out and what is the most cost effective way of doing it. Here’s few thoughts for you.